Alvaro, Al, La

Brand Designer & Storyteller

I build brand identity systems that live in the world, from visual identity and campaign design to apparel and production.

Get in Touch
Get in Touch

WORKS

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Vêtement De Rue

Fashion Brand

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Vêtement De Rue

Fashion Brand

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Vêtement De Rue

Fashion Brand

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Aidar Health, Inc.

Product Design

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Aidar Health, Inc.

Product Design

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Aidar Health, Inc.

Product Design

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Swoop

Spec

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Swoop

Spec

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Swoop

Spec

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La Somar

Personal Brand

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La Somar

Personal Brand

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La Somar

Personal Brand

ABOUT

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Growing up with dyslexia, I often misspelled AL as La, this introduced the idea of my personal brand La Somar.

What once felt like an error became a philosophy: the tension between mistake and intention is where the most honest design lives. Unconventional material, color, form, and choice aren't problems to solve — they're the work.

Growing up with dyslexia, I often misspelled AL as La, this introduced the idea of my personal brand La Somar.

What once felt like an error became a philosophy: the tension between mistake and intention is where the most honest design lives. Unconventional material, color, form, and choice aren't problems to solve — they're the work.

More about me
More about me

SERVICES

Brands That
Deliver Results

01

Brand Identity

I build brand systems where every touchpoint, from product to print to digital, tells the one cohesive story.

02

Apparel & Graphic Design

Graphics that work in the real world. Screen print-ready artwork, capsule systems, trim and label design.

03

Art Direction

Visual direction that holds across every channel. Campaign visuals, cover art, social systems, and motion.

HOW I WORK

From concept to product,
step by step

01.

Immersion

Understand your brand, goals, and audience to define the foundation for a clear and focused digital experience.

01.

Immersion

Understand your brand, goals, and audience to define the foundation for a clear and focused digital experience.

02.

Direction

With a clear point of view established, I define the visual and strategic framework. The color, type, imagery, and tone that will carry the story across every surface.

02.

Direction

With a clear point of view established, I define the visual and strategic framework. The color, type, imagery, and tone that will carry the story across every surface.

03.

Build

This is where the system comes together. Identity, apparel, campaigns, and collateral — designed with enough structure to be consistent and enough flexibility to grow.

03.

Build

This is where the system comes together. Identity, apparel, campaigns, and collateral — designed with enough structure to be consistent and enough flexibility to grow.

04.

Rinse and Repeat

Through trial and error, I stress test every direction. Not afraid to step back and let the work find its course — because the tension between mistake and intention is where the best stuff usually lives.

04.

Rinse and Repeat

Through trial and error, I stress test every direction. Not afraid to step back and let the work find its course — because the tension between mistake and intention is where the best stuff usually lives.